Post by account_disabled on Jan 3, 2024 4:55:13 GMT
Audiencerate , the platform specializing in effective data monetization, and Sirdata , the data management specialist for targeting purposes, have joined forces in a collaboration to integrate Sirdata's comprehensive taxonomy into the Adform marketplace for the first time . All trading desks , whether independent or internalized, agencies, advertising networks, publishers or advertisers using the Adform FLOW platform now have the opportunity to activate Sirdata audiences in their campaigns. The integration between Audiencerate and Sirdata provides Adform clients with unique deterministic sociodemographic data segments as well as purchase intent audiences created using Sirdata technologies. The collaboration also includes a distribution of unbranded data , in other geographic areas through the Audiencerate platform, thanks to its global integrations with the main DSPs. According to Eraldo Cruz , Head of Global Commercial Partnerships at Adform : « Today 's marketer wants, above all, to be in control .
To achieve this he needs to have access to independent technological partnerships, trust in data ownership and transparency in media costs and operational costs. This collaboration offers an option to stop relying on Phone Number List walled gardens and use unique data segments provided by Audiencerate and Sirdata, through Adform FLOW . The integration will allow advertisers to create their own brand gardens, an ecosystem that is built around the needs of a specific company and its marketing team . « Sirdata, an independent company specialized in semantic processing, has always given control to websites and their users through interoperable technologies . Thus, thanks to our CMP we establish a relationship of trust with users by providing them with an optimal online advertising experience , while preserving their privacy preferences and protecting the independence of publishers ," commented Thibault Montanier , Head of Data and Addressability at Sirdata .
With this in mind, Audiencerate stood out as a suitable partner for us, with its own focus on privacy from its inception. “We are excited to power Audiencerate’s data marketplace with audiences built through our advanced semantic technology .” Enrico Vecchio, Chief Technology Officer and founder of Audiencerate commented: « Audiencerate is a bridge that guarantees access to all the main data markets in the world and thanks to the collaboration with Sirdata – whose tracers are never activated before the user's consent – We enrich our platform with high quality and reliable data. Your company values are a reflection of ours, with secure targeting solutions and user consent at the center . Monetizing Sirdata branded audiences on Adform will boost our existing presence in this key market .” Audiencerate's self-service platform acts as a data bridge between demand and supply, made up of media and brands seeking to sell their data assets . It is easy to use and quick to synchronize, since it takes between 6 and 48 hours.
To achieve this he needs to have access to independent technological partnerships, trust in data ownership and transparency in media costs and operational costs. This collaboration offers an option to stop relying on Phone Number List walled gardens and use unique data segments provided by Audiencerate and Sirdata, through Adform FLOW . The integration will allow advertisers to create their own brand gardens, an ecosystem that is built around the needs of a specific company and its marketing team . « Sirdata, an independent company specialized in semantic processing, has always given control to websites and their users through interoperable technologies . Thus, thanks to our CMP we establish a relationship of trust with users by providing them with an optimal online advertising experience , while preserving their privacy preferences and protecting the independence of publishers ," commented Thibault Montanier , Head of Data and Addressability at Sirdata .
With this in mind, Audiencerate stood out as a suitable partner for us, with its own focus on privacy from its inception. “We are excited to power Audiencerate’s data marketplace with audiences built through our advanced semantic technology .” Enrico Vecchio, Chief Technology Officer and founder of Audiencerate commented: « Audiencerate is a bridge that guarantees access to all the main data markets in the world and thanks to the collaboration with Sirdata – whose tracers are never activated before the user's consent – We enrich our platform with high quality and reliable data. Your company values are a reflection of ours, with secure targeting solutions and user consent at the center . Monetizing Sirdata branded audiences on Adform will boost our existing presence in this key market .” Audiencerate's self-service platform acts as a data bridge between demand and supply, made up of media and brands seeking to sell their data assets . It is easy to use and quick to synchronize, since it takes between 6 and 48 hours.